May 14, 2025, Hangzhou, China — The Geely EX5, Geely Auto's next-generation pure electric SUV, has been honored with the renowned Red Dot Award in the Product Design category. The recognition not only affirms Geely Auto's exceptional expertise in electric vehicle design and reinforces the brand's leadership in global EV design innovation.
Meticulously created by Geely Design, the Geely EX5 has been recognized by an impressive collection of international accolades, including A' Design Award, IDA International Design Gold Award, and the MUSE Platinum Award.
As Geely Auto's first electric vehicle crafted for global markets, the Geely EX5 masterfully blends the graceful curves of Chinese porcelain with dynamic and modern automotive lines, creating an elegant yet bold visual statement that resonates with global aesthetics. The vehicle's body cleverly incorporates porcelain-inspired finishes, showcasing rich and multidimensional qualities under various lighting conditions. The interior embodies a philosophy of refined comfort, evident in the distinctive front fascia and taillight assembly, ergonomic armrest design and meticulously crafted seat details, harmoniously delivering an exceptional blend of sophistication and comfort.
Geely's strategic international expansion continues to strengthen its influence in global automotive design. The company has established four world-class design centers - in Shanghai, China; Gothenburg, Sweden; Coventry, UK; and Milan, Italy – forming a global creative network that brings together more than 1,000 design professionals who collaborate to drive product innovation. At the heart of this global network is a human-centered philosophy that drives Geely Auto's dedication to vehicles that forge genuine connections with users across diverse cultures. By integrating advanced global R&D capabilities with design excellence, Geely Auto is able to create experiences that balance refined comfort with intuitive functionality, resulting in a portfolio of vehicles that resonate authentically in markets worldwide.
The Geely EX5 has achieved successful launches in key markets across multiple continents, including Australia, New Zealand, Jordan, Chile, Thailand, and Indonesia, earning enthusiastic reception from consumers for its combination of sleek design and superior performance. Building on this success, the Geely EX5 is set to enter more than 20 strategic global markets by the end of the year, providing significant advancement to Geely Auto's expansion strategy in the global EV sector.
About Red Dot Design Award
Established in 1955, the German Red Dot Design Award is one of the most influential honors in the global design community, attracting tens of thousands of entries worldwide each year.