On December 5, Geely Auto celebrated the grand opening of its new flagship store in Belgrade, Serbia, alongside the launch of its star SUV, the Geely Starray. Spanning over 1,600 square meters, this expansive showroom is Geely’s sixth dealership in Serbia and the largest flagship center in the country. The opening of this store, along with the expansion of Geely’s product portfolio, will provide Serbian consumers with a more comprehensive and immersive brand experience, strengthen Geely's connection with consumers in Southeastern Europe, and accelerate the company’s long-term growth in the Southeast European market.
Domen Habic, President of Geely Serbia’s exclusive distributor SEEAG, remarked at the opening ceremony, "We are grateful to Geely for placing their trust in us and giving us the honor of representing such a renowned brand in South East Europe. It is both a great privilege and a great responsibility. This showroom has been built to meet the latest Geely standards to provide the highest level of comfort and quality of service to our customers.
Leo Zhang, Assistant GM of GAIC, and Henry Zou, Director of Geely Pan Europe were at the scene to celebrate the opening of this mega flagship store. Over 200 valued friends, including representatives from the Chinese Embassy in Belgrade, local Chinese tech enterprises, and prominent Serbian automotive media outlets, were also present to witness this important occasion.
In 2023, Geely officially entered the Serbian market. In just a few months, the Geely Coolray, with its exceptional product strength, rose to become one of the top three in the high-end B-segment SUV market, solidifying Geely’s reputation for high quality and technological innovation in the local market. The launch of the Geely Starray will further enable Geely to tap into Serbia's mass market. As a cost-effective C-segment SUV, the Geely Starray perfectly blends futuristic design with outstanding performance. It features Geely’s unique tech aesthetics, offering spacious interiors and a versatile design that meets local consumers’ growing demand for modern, practical vehicles.
“Today you have the opportunity to see our latest model, the Starray, which we are convinced will be a bestseller next year. With its dimensions, luxurious features and modern technologies, it outperforms many competitors even in larger market segments. " commented Domen Habic.
Serbia, located in the heart of the Balkan Peninsula, is an important gateway to Southern Europe, with a strong consumer base and a rapidly developing economy. As the largest automotive market in the Balkans, Serbia not only leads regional consumption trends but also serves as a strategic entry point for businesses aiming to expand into neighboring markets.
With the opening of this flagship store and the launch of the Geely Starray, Geely is poised to further expand its footprint in Serbia, and use this milestone as a foundation to deepen its strategic presence in Southern Europe.