Milan, November 25, 2025 - Geely Auto and Jameel Motors officially debut on the Italian automotive market, marking a strategic step in their European expansion. This move responds to the desire to offer a new paradigm of mobility—innovative, technologically advanced, and human-centric. It is a step that consolidates Geely Auto’s global vision, founded on sustainability, international design, and the integration of culture, engineering, and design.

Just as the Renaissance served as a meeting point between art and science, Geely Auto today unites innovation, culture, and human sensibility to transform technological progress into an authentic and accessible experience. Its entry into the Italian market stems from the desire to deliver real value through quality, safety, and a renewed approach to contemporary mobility.

Italy represents a strategic market for the Group’s European growth. This positioning was presented by Brett Soso, Regional Director of Geely Auto Europe, and Marco Santucci, Managing Director of Geely Italia.

The Italian debut features two models that epitomize the brand’s technological vision:

• Geely EX5, a premium 100% electric SUV with a driving range of up to 425 km.
• Starray EM-i Super Hybrid, a plug-in hybrid SUV that can travel approximately 90 kilometres in electric mode and offers a total range of almost 1,000 kilometres (WLTP).

These two vehicles embody global design, efficiency, and attention to the user experience—the fundamental pillars of the Geely Auto universe.

To celebrate this strategic milestone, Geely Italia chose the Teatro Alcione, transformed for the occasion into an immersive space. During the inaugural evening, titled “The Masterpiece – Welcome to the Technological Renaissance”, art and innovation intertwined through visual installations that reinterpreted the great Renaissance masters—from Leonardo to Raphael—through artificial intelligence. This imagery aligned with the urban campaign that had animated the city in previous days, creating a bridge between tradition and future.

Enriching the event was the presence of Anna Zhang, winner of the fourteenth season of MasterChef Italia and new Geely EX5 Ambassador. Italian, born to Chinese parents, Anna is an excellent interpreter of a cuisine that authentically reflects the encounter between her family roots and the culture of our country. The show cooking event at the Teatro Alcione was inspired by the dialogue between cultures, creativity and innovation, a gastronomic experience that reflects the brand's philosophy and its strong ties with Italy: a harmonious fusion of different worlds capable of generating new perspectives.

The evening then came to life with a performance by international DJ and producer Ellynora, who arrived especially from Miami. Her set was powered entirely by the battery—charged with renewable energy—of the Geely EX5, a tangible demonstration of the brand’s technological potential.

Geely Auto’s Italian debut was thus celebrated through a narrative that weaves together industrial strategy and artistic sensitivity, tradition and technology, reinforcing Italy’s role as an ideal crossroads for the brand’s new European chapter.

Marco Santucci, Managing Director of Geely Italia, stated: “Geely Auto’s arrival in Italy is far more than a commercial debut: it marks the beginning of a new cultural and technological journey. We believe in a mobility that combines quality, safety, beauty, and innovation, in line with Italy’s great design tradition. Our Technological Renaissance was created to place people at the centre and build real, lasting value.”

Brett Soso, Regional Director of Geely Auto Europe, added: “We are honored to enter Italy — a country where our values feel naturally aligned. Geely Auto’s arrival in Italy is more than a brand launch; it is a statement of belief that mobility can be smarter, greener, safer, and more human-centric. We are proud to begin a new Technological Renaissance in Italy, a chapter shaped by exceptional product quality, forward-thinking technology, and a deep appreciation for local culture and design.”

For more information visit Geely Italia.

ENDS

About Geely Auto

Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). The Group manages several leading brands, including Geely Auto, Lynk & Co, and Zeekr. Geely Auto Group is also the global strategic partner of Malaysian national automaker PROTON.

The Group employs more than 50,000 people and operates 12 plants five global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt. The Group also boasts five four global design studios in Shanghai, Ningbo, Gothenburg, Milan, and Coventry respectively with over 1000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co, and Zeekr has been listed on the Hong Kong stock exchange since 2005.

In 2024, the brands under Geely Auto Group management sold over 2.17 million units, marking a 32% year-on-year increase.

Press Contact:

Geely Auto International Corporation Public Relations

geely.global.pr@geely.com