HANGZHOU, China, April 29, 2025 — Geely Auto Group officially announces the appointment of Mr. Alex Nan as CEO of Geely Auto International Corporation (GAIC), entrusting him with leading the company’s global growth strategy. Concurrently performing also as the Vice President of Geely Auto Group, Mr. Nan will oversee all international operations, driving innovation, market expansion, and brand excellence on a global scale. Mr. Nan also holds the positions of CEO of LEVC (London Electric Vehicle Company) and Chairman of LEVC UK.
“I am deeply honored to take on this role at Geely Auto Group, a company with an unrelenting commitment to innovation and global excellence. The opportunity to lead the international business of Geely is a significant responsibility that I embrace wholeheartedly. I look forward to building on Geely Auto's remarkable legacy, driving sustainable mobility solutions, and delivering unparalleled value to our customers worldwide. Together, we will redefine the future of the automotive industry,” said Nan.
With an exceptional track record of transformative leadership in the automotive industry, Mr. Nan's distinguished career spanning nearly three decades at Geely includes product development, sales, marketing, and strategic management. Under his leadership, Geely has established operations in over 80 countries and regions, serving more than 1.3 million international customers and greatly boosting the brand's global recognition.
Since 2021, Mr. Nan has been serving as CEO of LEVC and Chairman of LEVC UK, where he orchestrates the brand's transformation from a premium London taxi manufacturer to a global name in sustainable mobility solutions. Under his dynamic leadership, LEVC expands into new international markets, integrating modern electric vehicle technologies and revitalizing the century-old British marque for the advanced era of mobility.
Before LEVC, as General Manager of Geely Auto International Sales Company from 2017, Mr. Nan transformed Geely’s overseas strategy by introducing the innovative 3.0-generation product portfolio and streamlining international distribution networks. His bold vision substantially enhanced Geely's overseas presence, establishing the brand as a high-value and competitive force in global markets.
Earlier, as Vice President of Domestic Sales of Geely Auto from 2006, Mr. Nan pioneered marketing strategies for Geely's 3.0-generation SUV lineup, including the iconic Boyue model. His strategic vision and innovative campaigns propelled Geely to the forefront of China’s highly competitive automotive industry, cementing its reputation as a market leader.
As China’s automotive industry shifts from product exports to global brand leadership, Mr. Nan’s appointment marks a defining moment for GAIC. His global perspective and innovative mindset will drive Geely Auto’s ambition to compete as a technologically advanced, customer-centric mobility leader. By prioritizing cutting-edge technology and customer-driven solutions, Mr. Nan aims to redefine the role of Chinese automotive brands on the world stage, positioning Geely at the forefront of the industry’s future.
杭州，2025年4月29日——吉利汽车官方宣布，南圣良先生正式出任吉利汽车国际公司总经理，推动吉利品牌在全球市场的布局与发展。南圣良先生现任吉利汽车集团副总裁，全面负责吉利汽车的国际业务，并兼任英国汽车品牌LEVC（London Electric Vehicle Company）CEO及LEVC UK董事长，长期致力于推动全球业务的拓展与创新。
在履新之际，南圣良先生表示：“能够回归吉利品牌国际业务，我深感荣幸。吉利汽车一直致力于创新，并以追求卓越为目标，能够在这样的全球化企业中继续带领海外业务走向世界，我深感责任重大，同时也充满信心。我期待在吉利汽车深厚积淀的基础上，推动可持续出行解决方案进程，与团队共同开创汽车产业的崭新未来，为全球用户创造超越期待的价值。”
南圣良先生自1997年加入吉利汽车以来，始终立足汽车行业，深耕不懈，是一位兼具产业深度与跨文化领导力的复合型管理者。在近30年的职业生涯中，他在产品、销售、市场、管理等核心领域积累了丰富实践经验，并以卓越的管理能力和对国际市场的深刻洞察力，带领团队在全球80多个国家和地区拓展业务版图，累计服务超过130万名国际用户，显著提升了品牌的全球影响力。
2021年起，南圣良先生担任LEVC CEO及LEVC UK董事长，带领企业大力推进品牌全球化战略。在他的带领下，LEVC从伦敦走向全球，业务范围从高端出租车制造延伸至出行生态布局，百年经典品牌实现了破局新生。
南圣良先生2017年担任吉利汽车国际销售公司总经理，通过全面革新产品矩阵和渠道生态，成功推动吉利汽车3.0代产品在海外市场的布局，使品牌溢价能力稳步提升，为吉利汽车国际业务的快速发展奠定了坚实基础。
2006年，南圣良先生出任吉利汽车国内销售公司副总经理，负责3.0代SUV等产品线的市场营销工作。他倾心打造了以“博越”为代表的多款明星产品，推动吉利汽车成为中国汽车品牌市场销量的领导者之一。
当前，中国汽车产业正从“产品出海”向“品牌出海”跃迁。南圣良先生的履新，不仅标志着吉利汽车国际业务进入全新发展阶段，更彰显了中国汽车品牌参与全球竞争的信心与实力。
未来，南圣良先生将继续以国际化视野和创新精神，带领吉利汽车国际业务高歌猛进，以技术为基石、以用户为纽带，书写中国汽车品牌全球化的新篇章。