On November 28, Geely Auto makes a bold statement at the 41st Thailand International Motor Expo by unveiling its all-electric SUV, the Geely EX5. This strategic move positions Geely as a key player in Southeast Asia's electric vehicle market, driving sustainable mobility forward.
“As a global provider of mobility tech ecosystem, Geely Auto is committed to delivering safe, sustainable, and intelligent mobility solutions to our global consumers, with a strong focus on high-quality products and technological innovation,” said Evan Zhang, Director of the Geely Thailand project, “Thailand is a pioneer in green mobility and smart transportation. The Geely EX5, as a new global benchmark for all-electric SUVs, will compete through differentiated product value. Geely looks forward to working alongside Thai society with right products and excellent customer services.”
At the event, Geely Auto has officially announced a strategic partnership with Thonburi Neustern, which will serve as Geely’s official distributor in Thailand. Together, the two companies will work together to foster localized collaboration to provide Thai consumers with an innovative brand experience and establish an exceptional service network.
Mr. Ratapon Viriyaphant, Chairman of Thonburi Group, expressed his excitement during the event, “Geely is a leading global automotive brand, and our partnership with Geely aims to set a new industry standard in the electric vehicle sector. The Geely EX5, as the first model introduced to the Thai market, leads its class in five key dimensions: safety standards, spaciousness, energy efficiency, driving comfort, and intelligent interiors. It exemplifies Geely’s leading capabilities in global smart electrification and will deliver an unparalleled smart mobility experience for Thai users.”
The Geely EX5, with its modern and elegant design and tech-savvy interior, has drawn significant attention from attendees, becoming the highlight of this year’s Thailand Motor Expo. Impressively, it has achieved orders of over 100 units within just three days of the exhibition for this single model. The Geely EX5 sets new benchmarks in its segment with revolutionary design, intelligent features, exceptional safety, and a suite of localized entertainment applications. To elevate the visitor experience, the renowned band Yes Indeed performed live music, creating a unique and immersive audiovisual feast for all attendees.
As one of South East Asia’s largest automotive hub, Thailand holds unique advantages and has witnessed rapid growth in its electric vehicle sector. The government's "30/30 Vision" aims to electrify 30% of automobile production by 2030, aligning with Thailand's commitment to sustainable development. Geely, seizing this opportunity, is dedicated to strengthening its presence and further enhance its market competitiveness in Thailand through enhanced product offerings, a high-quality service system, and elevated brand influence. By doing so, Geely together with partners will further enhance market competitiveness in Thailand and inject new vitality into the electric vehicle industry across Southeast Asia.