December 11, 2024 – Geely Auto assumes the direct representation of the brand in Chile with a subsidiary established. With a mission to provide high-quality vehicles, cutting-edge technology, and stylish designs, Geely Auto Chile aims to attract consumers seeking versatile and high-value automobiles. The brand also officially unveils two new SUV models – Starray and Okavango, marking the beginning of a fresh and expanded presence throughout Latin America.
Building Stronger Ties: Direct Operations in Chile
“Geely's decision to establish direct representation in Chile highlights the strategic importance the country holds for the brand in Latin America. Chile, with its robust economy, advanced infrastructure and growing demand for state-of-the-art vehicles, has become a pivotal market. By establishing a direct presence here, Geely not only reinforces its commitment to Chilean consumers, but also offers more localized services, superior after-sales support and enhanced product availability,” said Michael Gao, General Manager of Geely Auto Chile.
Geely entered the Chilean market in 2007 through collaborations with local partners, becoming well-known and earning recognition from numerous consumers. Over the past 17 years, Geely has remained closely attuned to the market, responding effectively to evolving customer needs. The company’s decision to establish a direct presence in Chile represents a natural progression aimed at fostering an even stronger connection with its customers.
Innovative SUVs Redefine Luxury and Practicality
Geely ushers in a new era with the introduction of two innovative models: the Starray and the Okavango. Renowned for their safety, comfort, and efficiency, these models join the existing lineup, including the Coolray and the GX3 Pro. Embodying Geely's exclusive technological aesthetics, the ultra-modern Starray blends futuristic styling with exceptional performance, perfectly reflecting the brand's spirit of innovation and exploration. As the only model in its class with independent 7 seats, the Okavango offers versatile seating configurations, enabling a wide range of family usage scenarios and providing spacious and practical options for everyday life.
Looking ahead to 2025, Geely Auto Chile will fully leverage the advantages of the brand’s comprehensive and diversified product matrix to introduce even more products that meet the needs of different market segments, and provide more personalized services to local consumers.
The official launch of Geely brand as well as the introduction of the new models aligns with Geely’s global vision “See the World in Full”, a revitalized brand image, reflecting a more energetic and inspiring spirit. This new identity positions Geely as a global automotive brand that prioritizes individual experience above all else, and inspires people to explore new horizons, possibilities and perspectives.