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service",[96,175,243,403],{"path":97,"title":98,"content":99,"coverImage":157,"date":166,"relatedBrand":167,"relatedTopic":170},"geely-auto-third-global-service-skills-competition","Geely Auto Third Global Service Skills Competition Concludes Successfully, Gathering 38 Service Elites from 20 Countries",{"value":100},{"schema":101,"document":102},"dast",{"type":103,"children":104},"root",[105,111,115,119,123,126,130,134,138,141,145,149,153],{"type":106,"children":107},"paragraph",[108],{"type":109,"value":110},"span","Geely 3rd Global Service Skills Competition successfully concluded from November 3rd to 7th at Auto XI’AN Manufacturing Base, bringing together 38 service elites from 20 countries to compete, pursue excellence, and refine their skills. This event served not only as a grand display of Geely's service capabilities but also as a crucial step toward elevating service standards to new heights.  ",{"type":106,"children":112},[113],{"type":109,"value":114},"At the opening ceremony on November 3rd, Mr. Tony Chi, Vice President of GAIC, delivered a speech, \"Since its inception in 2023, the Geely Service Skills Competition has been held for three consecutive years. It has evolved beyond a global arena for our Geely talents to compete, it is now a 'growth accelerator' that drives continuous service improvement. Through experience exchange, we equip every participant to become a 'service benchmark' in their respective markets. Ultimately, we strive to make 'Geely Service' a shining hallmark of our brand.\"  ",{"type":106,"children":116},[117],{"type":109,"value":118}," In the preliminary stages of the competition, over 3,000 participants from more than 1,000 service dealers took part. Following rigorous national and regional selections, 38 exceptional service champions emerged. These finalists gathered at the XI’AN Manufacturing Base for the final competition, representing not only the highest standards of their markets but also demonstrating exceptional professional expertise and a spirit of challenge. The competition was carefully designed to integrate theory with practice and incorporates multiple assessment dimensions, including precise fault diagnosis, efficient practical operations, and standard service process. All the dimensions are aimed at comprehensively evaluating participants' overall capabilities. It is worth noting that, alongside Geely's continued expansion of its NEV lineup in overseas markets, this year's competition introduced specialized assessments for after-sales service techniques related to new energy vehicles.  ",{"type":106,"children":120},[121],{"type":109,"value":122},"Following days of intense competition, the championship titles were revealed. Khaled Mohamed Awad Nour from Egypt claimed the championship in the Service Advisor category. Within the Technician category, Paul Kenneth from Saudi Arabia and Astafiev Ruslan from Eastern Europe secured the championships for the Petrol Vehicle and Electric Vehicle categories respectively.",{"type":106,"children":124},[125],{"type":109,"value":70},{"type":106,"children":127},[128],{"type":109,"value":129},"Service Advisor Champion",{"type":106,"children":131},[132],{"type":109,"value":133}," ",{"type":106,"children":135},[136],{"type":109,"value":137},"Petrol Vehicle Technician Champion",{"type":106,"children":139},[140],{"type":109,"value":133},{"type":106,"children":142},[143],{"type":109,"value":144},"Electric Vehicle Technician Champion",{"type":106,"children":146},[147],{"type":109,"value":148},"  ",{"type":106,"children":150},[151],{"type":109,"value":152},"During the competition, Geely Auto also gathered over 40 experts from its 9 manufacturing bases and 3 key centers (Quality, R&D, Powertrain) to host a Technical Quality Forum. Focusing on \"customer feedback,\" the forum centered on driving progress through quality and innovation through technology, with participants collectively exploring ways to enhance technical capabilities and improve quality standards. The forum generated over 50 improvement proposals covering multiple areas including smart cockpit connectivity, and overall vehicle comfort and quietness. To further strengthen customer trust and reputation in its services, Geely Auto held in-depth discussions with service directors and advisors from multiple countries. These discussions resulted in the 8 core metrics for user experience, which will help consistently create service experiences that exceed customer expectations.  ",{"type":106,"children":154},[155],{"type":109,"value":156},"Geely Global Service Skills Competition serves as a platform to advance technical service capabilities and elevate user experience through international exchange and collaboration among service professionals. 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The competition of this year not only carried forward the theme of \" Ignite the Glory\", but also achieved a comprehensive upgrade in content and format from the inaugural edition, particularly with the addition of competition in service advisor group. It provides a more diversified and comprehensive competitive platform for after-sale service talents in the global automotive industry.",{"type":106,"children":187},[188],{"type":109,"value":148},{"type":106,"children":190},[191],{"type":109,"value":192},"Gathering 31 industry elites from 14 countries, the competition fosters skill enhancement through discussions and competitions, presenting a fascinating and highly professional automotive service skills feast for the global audience.",{"type":106,"children":194},[195],{"type":109,"value":148},{"type":106,"children":197},[198],{"type":109,"value":199},"Prior to the competition, over 2,000 participants from more than 800 global Geely service stations have registered. After rigorous selection in national and regional competitions, 31 participants convened at the Geely Auto Changxing Base for the final round. They represented the highest standards of their regions and demonstrated exceptional professional skills and a spirit of challenge. The competition closely integrated theory and practice, with multiple assessment dimensions including precise fault diagnosis, efficient practical operations, and standard service process, comprehensively examining the participants' abilities.",{"type":106,"children":201},[202],{"type":109,"value":70},{"type":106,"children":204},[205],{"type":109,"value":206},"After a fierce competition, Gainutdinov Timur from Eastern Europe emerged victorious as the champion of the technician group, while Ahmed Taha from Egypt claimed the top spot in the newly introduced service advisor group. The Latin America and the Middle East & Africa were honored with The Best Regional Organization Reward for their exceptional organizational capabilities this year. Pradeep Kumar, a technician from Kuwait, and Sayyid Safwan Valiyakkathodi, a service advisor from the UAE, received the Best Popularity Award based on their excellent customer reputation and widespread popularity.",{"type":106,"children":208},[209],{"type":109,"value":133},{"type":106,"children":211},[212],{"type":109,"value":213},"During the competition, participants had the opportunity to visit the modern production line at the base, experiencing the manufacturing process of Geely vehicles firsthand, and participated in test drives, deeply feeling the excellent performance and driving pleasure of Geely products. Additionally, the Technical & Quality Forum provided a valuable exchange platform where participants discussed the latest trends and cutting-edge technologies in the automotive service field with industry experts, sharing valuable experiences and insights. The forum collected over thirty improvement suggestions, covering aspects such as car & phone interconnection, overall vehicle comfort & quietness, providing valuable references for Geely's continuous improvement and development.",{"type":106,"children":215},[216],{"type":109,"value":70},{"type":106,"children":218},[219],{"type":109,"value":220},"As the largest and highest-level professional competition overseas, Geely Global Service Skills Competition aims to promote the continuous improvement of global automotive service levels through international talent exchange and cooperation, providing a platform for outstanding talents to stand out and inject new vitality into the development of the automotive industry. In the future, Geely will continue to adhere to service philosophy of \"Care for your care\" globally, with \"Professional, Efficient, Friendly\" as its service tenet, to provide global users with a better service experience, allowing every user to feel the unique charm and warmth of the Geely brand.",{"type":106,"children":222},[223],{"type":109,"value":70},{"type":106,"children":225},[226],{"type":109,"value":227},"With the successful conclusion of Geely 2nd Global Service Skills Competition, Geely once again demonstrated its outstanding strength and forward-looking vision in the field of automotive services to the world. 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The event showcased the brand's advanced after-sales services and technological innovations, reaffirming its dedication to providing top-notch support to its customers in the region.",{"type":106,"children":255},[256],{"type":109,"value":133},{"type":106,"children":258},[259],{"type":109,"value":260},"Geely's technical experts from around the world convened in Dubai to discuss the latest advancements in after-sales technology. The forum provided a platform for knowledge sharing and collaboration, exploring how cutting-edge products and services can enhance Geely's competitive edge and deliver unparalleled customer satisfaction in the Middle East and Africa.",{"type":106,"children":262},[263],{"type":109,"value":148},{"type":106,"children":265},[266],{"type":109,"value":267},"Such strategic localization efforts have propelled it to a prominent position in the Middle East and Africa automotive market. As of July 2024, several key Geely models ranked among the top 3 in their respective segments across multiple countries. A testament to its growing popularity, the Geely brand has secured the top spot in sales among all Chinese brands in Saudi Arabia.",{"type":106,"children":269},[270],{"type":109,"value":133},{"type":106,"children":272},[273],{"type":109,"marks":274,"value":276},[275],"strong","Quality Management, Embracing Future Development",{"type":106,"children":278},[279],{"type":109,"value":280},"The Forum was held on August 11th, aiming to build a multi-party communication platform. Experts from Geely Group's Quality Center, R&D Center, Manufacturing Base, and GAIC After-Sales Team, as well as local dealers and network representatives, a total of 100 industry elites, gathered together to conduct extensive exchanges on topics such as Geely's overseas adaptability in R&D, technology, quality management, and technical cases. Communication and sharing greatly boosted the trust of local dealers and service outlets in the brand.",{"type":106,"children":282},[283],{"type":109,"value":133},{"type":106,"children":285},[286],{"type":109,"value":287},"Alex Gu, Deputy General Manager of GAIC and General Manager of the Middle East Subsidiary, delivered the opening speech and emphasized that Geely insists on increasing R&D investment and improving technical levels of high-end technologies. He said that Geely can better meet consumers' expectations by focusing on auto technology and quality management.",{"type":106,"children":289},[290],{"type":109,"value":148},{"type":106,"children":292},[293],{"type":109,"value":294},"Deputy General Manager of Xi'an Company, Frank Li, introduced the four major production processes of the manufacturing base, as well as the GCPA (Geely Customer Perception Assessment) standards for whole vehicle customer review and quality improvement process.",{"type":106,"children":296},[297],{"type":109,"value":148},{"type":106,"children":299},[300],{"type":109,"value":301},"GAIC Director of After-Sales Service, Zack Zhu, pointed out that Geely overseas after-sales service is always user-centered, cementing its “professional, efficient, and friendly” service philosophy. Through specialized services, efficient processes, and differentiated experiences, Geely is continuously building its service brand. Five major business modules are in place to safeguard and support the after-sales technical and service operations of dealers.",{"type":106,"children":303},[304],{"type":109,"value":148},{"type":106,"children":306},[307],{"type":109,"value":308},"After that, the delegation visited the Middle East spare parts warehouse and inspected local Geely Centers. By communicating with sales and service personnel, the delegation further heard the needs of the market.",{"type":106,"children":310},[311],{"type":109,"value":148},{"type":106,"children":313},[314],{"type":109,"marks":315,"value":316},[275],"Customer Service, Striving for Excellence",{"type":106,"children":318},[319],{"type":109,"value":320},"The \"Ready.Set.Geely\" Regional Skills Competition, held on August 10th, showcased the exceptional talent of Geely's technicians from across the Middle East and Africa. 26 top-tier competitors from 8 countries were tested on their theoretical knowledge and practical skills. The competition was designed to evaluate their proficiency in both technical expertise and customer service.",{"type":106,"children":322},[323],{"type":109,"value":148},{"type":106,"children":325},[326],{"type":109,"value":327},"Paul Kennethl Salcedo (from Wallan in Saudi Arabia) won in the technician competition, Ahmed Taha (from Egypt AGM) took first place in the service advisor competition, and Wallan (from Saudi Arabia) was awarded the outstanding team. Excellent candidates in every segmented competition will represent the Middle East and Africa region to compete in the Geely Global Skills Competition Finals in November.",{"type":106,"children":329},[330],{"type":109,"value":148},{"type":106,"children":332},[333],{"type":109,"value":334},"Since the inaugural overseas skills test last year, Geely has established a mature and comprehensive evaluation system for national, regional, and global skills competitions.",{"type":106,"children":336},[337],{"type":109,"value":133},{"type":106,"children":339},[340],{"type":109,"value":341},"The contestants participating in the Middle East and Africa regional competition were selected from their respective countries. Starting in June 2024, Geely successively held national service skills competitions in Egypt, Saudi Arabia, Oman, and Kuwait. Taking Egypt as an example, the national competition included multiple stages such as service advisor competition, technician competition, practical service training, role-playing, and theoretical exams. This mechanism effectively motivates more regional after-sales service personnel to proactively improve their knowledge and skills, thereby enhancing Geely's service brand's core competitiveness on a global scale.",{"type":106,"children":343},[344],{"type":109,"value":345}," \nAs a cornerstone of Geely's localized after-sales service strategy, the regional forum serves as a bridge between research and development, production, and the front-line market. This collaborative platform fosters open communication and knowledge sharing, enabling overseas dealers and service stations to gain a deeper understanding of Geely's unwavering commitment to product quality and exceptional after-sales support. 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Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co, and Zeekr has been listed on the Hong Kong stock exchange since 2005.",{"type":106,"children":366},[367],{"type":109,"value":133},{"type":106,"children":369},[370],{"type":109,"value":371},"In 2023, the brands under Geely Auto Group management sold over 1.68 million units, with new energy vehicle sales increasing 48.3%, and exports growing 38%.",{"type":106,"children":373},[374],{"type":109,"value":133},{"type":106,"children":376},[377],{"type":109,"marks":378,"value":379},[275],"Press Contact:",{"type":106,"children":381},[382],{"type":109,"value":383},"Geely Auto International Corporation Public Relations",{"type":106,"children":385},[386],{"type":109,"value":387},"geely.global.pr@geely.com",{"url":389,"width":390,"height":391,"responsiveImage":392},"https:\u002F\u002Fwww.datocms-assets.com\u002F221459\u002F1784700845-middle-east-and-africa-technical-forum.jpg?auto=format%2Ccompress%2Cenhance&q=65",6960,3144,{"base64":393,"src":394,"srcSet":395,"webpSrcSet":70,"width":390,"height":391,"alt":10,"title":10,"sizes":396},"data:image\u002Fjpeg;base64,\u002F9j\u002F4AAQSkZJRgABAQAAAQABAAD\u002F2wCEAAoHBwgHBgoNDggLEg0NDhINDg0NEhYNDQoNFxQZGBYfIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OEgwOHDscFh0vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL\u002F\u002FAABEIAAsAGAMBIgACEQEDEQH\u002FxAAXAAADAQAAAAAAAAAAAAAAAAAABAUG\u002F8QAHhAAAQMFAQEAAAAAAAAAAAAAAQACAwQFEiExEwb\u002FxAAWAQEBAQAAAAAAAAAAAAAAAAAEAQD\u002FxAAZEQACAwEAAAAAAAAAAAAAAAAAUQECEhH\u002F2gAMAwEAAhEDEQA\u002FAJluv0jW8VJ30sgiOln6NrceJmdo8TpG3VCMSxevv75CUKTUAZHSFu1RMyz\u002F2Q==","https:\u002F\u002Fwww.datocms-assets.com\u002F221459\u002F1784700845-middle-east-and-africa-technical-forum.jpg?auto=format%2Ccompress%2Cenhance&fit=crop&q=65","https:\u002F\u002Fwww.datocms-assets.com\u002F221459\u002F1784700845-middle-east-and-africa-technical-forum.jpg?auto=format%2Ccompress%2Cenhance&dpr=0.25&fit=crop&q=65 1740w,https:\u002F\u002Fwww.datocms-assets.com\u002F221459\u002F1784700845-middle-east-and-africa-technical-forum.jpg?auto=format%2Ccompress%2Cenhance&dpr=0.5&fit=crop&q=65 3480w,https:\u002F\u002Fwww.datocms-assets.com\u002F221459\u002F1784700845-middle-east-and-africa-technical-forum.jpg?auto=format%2Ccompress%2Cenhance&dpr=0.75&fit=crop&q=65 5220w,https:\u002F\u002Fwww.datocms-assets.com\u002F221459\u002F1784700845-middle-east-and-africa-technical-forum.jpg?auto=format%2Ccompress%2Cenhance&fit=crop&q=65 6960w","(max-width: 6960px) 100vw, 6960px","2024-08-27",[399],{"name":169},[401,402],{"name":174},{"name":172},{"path":404,"title":405,"content":406,"coverImage":463,"date":469,"relatedBrand":470,"relatedTopic":472},"geely-global-service-skills-competition","First Global Service Skills Competition and Inauguration of Business Experience Center Successfully Concluded",{"value":407},{"schema":101,"document":408},{"type":103,"children":409},[410,414,417,421,424,428,431,435,439,443,446,450,453,457,460],{"type":106,"children":411},[412],{"type":109,"value":413},"From November 27th to December 1st 2023, Geely Auto International inaugurated its 1st Global Service Skills Competition and unveiled the Business Experience Center at the Geely Changxing Base. 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Leading partners immersed themselves more deeply into Geely's technological ecosystem, and these experiences contributed to the establishment of an even closer bond of trust and cooperation between both parties.",{"type":106,"children":436},[437],{"type":109,"value":438},"   ",{"type":106,"children":440},[441],{"type":109,"value":442},"In the international business arena, aiming to further strengthen collaboration, communication, and training with overseas partners, GAIC, in collaboration with Geely Changxing Factory, has meticulously planned and established a comprehensive facility - the Geely International Business Experience Center. The Center will serve as a crucial link for even closer collaboration between GAIC and global partners. Upholding the principles of \"Affinity, Professionalism, Rigor, and Efficiency\", it aims to practice these service values through providing superior services and adhering to higher standards.",{"type":106,"children":444},[445],{"type":109,"value":133},{"type":106,"children":447},[448],{"type":109,"value":449},"Geely's overseas after-sales service has consistently adhered to a \"user-centered\" approach, crafting the service philosophy of \"Care for your care\" globally. By emphasizing service professionalism, localizing processes, and differentiating the customer experience, we aim to build a service brand that aligns with the comprehensive upgrade of our brand and image. 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