Brand Strategy : Geely Global

News with tag: Brand Strategy

Geely Auto Among Top 20 Most Valuable Global Auto Brands

March 13, 2018 | Geely Auto Group

13th March 2018, Hangzhou, Zhejiang. Geely Auto is ranked 18th in Brand Finance’s 2018 report on the world’s most valuable automobile, auto component and tyre brands. The company rose by four spots from last year and is one of only...

Brand Strategy Brand Value

Geely Auto Enters into ‘Refined Vehicle Era’ with All New Product Range

April 25, 2016 | Geely Auto Group

25 April 2016, Beijing, China. Geely Automobile Holdings (Geely Auto) unveiled its new product range at the 2016 Beijing Auto Show today, heralding the arrival of the company’s third generation of vehicles. The new line of cars, which includes the Geely...

3.0 Era Brand Mission Brand Strategy Design Emgrand GS New Models Technology

Geely Auto Unveils New Brand Strategy Ahead of Beijing Auto Show 2014

April 18, 2014 | Geely Auto Group, Volvo Cars

18 April 2014, Beijing –Geely Automobile Holdings Limited (“Geely Auto” or the “Company”) today announced its new brand strategy ahead of the 13th Beijing International Automobile Exhibition (“Beijing Auto Show”). The Company also unveiled the Emgrand Cross Concept PHEV (“Emgrand...

Brand Strategy CMA Concept Car Design FE NEV Platformisation R&D