An Imperial Tribute from the Leigong Mountains

May 22, 2019 | Geely Road

Centuries ago, the best tea from the Leigong Mountains would be sent to the imperial palace as tribute. Rarely available outside the region, Cloud Needle tea from the Leigong Mountains has been regarded as locally kept secret. As time passed, the craft was slowly abandoned and natural treasure forgotten, but today Leishan Tea has been revived with the help of Geely and local farmers.

Manufacturing in the Global Industry 4.0 Era

May 15, 2019 | Geely Road

Making globally focused cars requires factories that are consistent in their practices which is why Geely Auto has moved towards implementing Industry 4.0 practices in all of its new facilities that produce CMA based cars.

A Preface of What is to Come

April 26, 2019 | Geely Road

From being a scrappy little automotive start up to being a car manufacturer that has global credentials, Geely Auto is moving in the right direction. The first concrete look at where Geely Design are taking the future of the brand was revealed with the Preface Concept sedan at the 2019 Shanghai Auto Show.

A Designer’s Journey to the East

April 12, 2019 | Geely Road

At Geely, several thousand foreigners are employed throughout its operations in China, working in fields ranging from engineering to design, and from PR to HR. So what is the impetus behind this mass migration, besides the hope of ‘China is the future’ that is all too frequently sung?

The Creation of an Icon

March 1, 2019 | Geely Road

On March 26th 2019, Geely celebrated the third launch anniversary of its flagship SUV, the Geely Bo Yue (Emgrand X7 internationally). In addition to having reach a record total sale of over 700,000 units, one might wonder, what else has this SUV achieve in three short years to warrant an anniversary celebration? One word… Evolution.

Never Give Up, Because Our Name Is Geely

January 30, 2019 | Geely Road

In their very first race at the Dakar Rally, Han Wei and the Geely Auto Shell Lubricant Cooper Tire Team faced a daunting trial. But overcoming the challenge helped them grow stronger. Charging ahead with their bravery, impeccable performance, indomitable determination, and noble character, Han Wei and the team became an example admired by racers around the world. They’ve became a true embodiment of Geely’s “Never Give Up” spirit.

Secrets of the Heart

January 15, 2019 | Geely Road

For five consecutive years, Geely Auto’s new generation of engines have been presented with the “China Heart” annual top engine award. What is the secret behind the success of these “hearts”? One place that may hold the answer is in Yiwu, at the Geely Yiwu Powertrain Manufacturing Base.

A New Chapter for PROTON

January 10, 2019 | Geely Road

“This car talks to me.” That is what the Prime Minister of Malaysia, Tun Dr. Mahathir Mohamad, said during his speech at the launch of the new Proton X70 on December 12th 2018. The Malaysian national carmaker, PROTON, launched its first ever model, the Proton Saga, back in 1985 by the very same man. 33 years later in 2018, not only did he return as Malaysia’s seventh Prime Minister, but he took the stage once again to launch a vehicle that many believe will define what is to be expected of a car in the coming years.

Finding the Way from the Loess Plateau

January 2, 2019 | Geely Road

It’s necessary to teach people to fish. Geely’s “Timely Rain” targeted poverty alleviation program not only donates to impoverished areas, it also gives locals the ability to sustainably lift themselves out of poverty. Out on the Loess Plateau, Geely has helped one such community lift itself out of poverty. Giving a man a fish may be a blessing but teaching a man to fish is love.