Battle of the Electric Bulge

June 15, 2018 | Geely Road

Weight is one of the biggest enemies of car designers the world over. With electric vehicles the problem is compounded by the weight and often bulk of the battery pack required to power the car. “Geely Intelligent Power” strategy calls for the launch of 30 new energy vehicles by 2020. Spearheading the drive to reduce weight in such vehicles is a small band of experts at Emerald Automotive Design (EAD), a wholly owned Geely company, housed in Coventry in the United Kingdom.

From “Superstar” to “Classic”

May 9, 2018 | Geely Road

With over half a million units sold in just over two years since its launch, the Bo Yue is starting to look like a classic Geely hit. That’s over 600 cars sold per day or around one every 2.4 minutes. But for Mr. Song, this is not enough, he added “there’s still a lot of hard work for us to do in order to make this a classic. We need to continuously improve in order to meet the consumers’ increasingly sophisticated demands.”

A Design for Life

March 19, 2018 | Geely Road

Geely interiors blend premium grade materials with a subtle hint of Chinese heritage to create a third living space. We talk to the design master Justin Scully about creating interiors to be proud of.