Crossing Disciplines to Create the World’s Best User Experience
In creating “the world’s most connected car” the pressure is on our User Experience, or UX design team, to create the world’s best User Experience. To do this UX designers from Geely Design and CEVT decided to co-locate with fantastic...
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Collaboration from Inception
As automotive technologies develop at a rapid pace the link between car brands and suppliers grow ever closer in search of a competitive edge
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Battle of the Electric Bulge
Light weight bodies are the answer to heavy batteries. Spearheading the drive to reduce weight in vehicles is a small band of experts at Emerald Automotive Design (EAD), a wholly owned Geely company, housed in Coventry in the United Kingdom.
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A Step Towards Happiness
The Geely Timely Rain program was established in March 2016 with the goal of covering nine provinces and 17 districts with a leading CSR program to cover farming and education with the goal of poverty alleviation – Zhen was one...
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Welcome to Geely Roads

Geely Roads is a place where we tell our stories from within the Geely brand and those that surround us, our inspiration and influences, our culture, our technologies, and of course our people.

Geely Road
Free Yourself on the Open Road

The nine to five lifestyle can get really boring, fun and adventure shouldn’t just exist in social media, life should be a constant adventure. With Geely, I had an adventure of a lifetime in a drive from Xi’an to London.

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Geely Road
Me and My Car

ECARX is the company behind Geely’s new smart ecosystem (GKUI), which debuted in the 2018 Bo Yue SUV. Set to be a key system in future Geely vehicles we take a look at what it does today and what it will do in the future.

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Geely Road
Tomorrows Heritage

Geely Design has in less than six years gone from startup to world class. We talk to Shanghai Studio head Guy Burgoyne about crafting Geely’s identity.

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Geely Road
From Superstar to Classic

With over half a million units sold in just over two years since its launch, the Bo Yue is starting to look like a classic Geely hit. That’s over 600 cars sold per day or around one every 2.4 minutes. But for Mr. Song, this is not enough, he added “there’s still a lot of hard work for us to do in order to make this a classic. We need to continuously improve in order to meet the consumers’ increasingly sophisticated demands.”

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Geely Road
Communicating with Chinese and Global Consumers and Stakeholders

Many in the automotive industry have attributed Geely Auto’s metamorphic rise over the past four years to Geely’s ability to utilize global assets including design and engineering but one aspect that is often overlooked is the communication of the brands assets.

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Geely Road
A Design for Life

Geely interiors blend premium grade materials with a subtle hint of Chinese heritage to create a third living space. We talk to the design master Justin Scully about creating interiors to be proud of.

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