Free Yourself on the Open Road
The nine to five lifestyle can get really boring, fun and adventure shouldn’t just exist in social media, life should be a constant adventure. With Geely, I had an adventure of a lifetime in a drive from Xi’an to London.
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Me and My Car
Geely is helping change our relationship with our cars thanks to the clever new GKUI Geely smart ecosystem
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Tomorrow’s Heritage
Geely Design has in less than six years gone from startup to world class. We talk to Shanghai Studio head Guy Burgoyne about crafting Geely’s identity.
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From “Superstar” to “Classic”
At a test drive for the new 2018 Bo Yue (X7 Sport), I spotted the familiar face of a fellow from Anhui, the same home province as me. He’s Song Jun, one of Geely Auto sales company’s deputy general managers....
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Welcome to Geely Roads

Geely Roads is a place where we tell our stories from within the Geely brand and those that surround us, our inspiration and influences, our culture, our technologies, and of course our people.

Geely Road
A Design for Life

Geely interiors blend premium grade materials with a subtle hint of Chinese heritage to create a third living space. We talk to the design master Justin Scully about creating interiors to be proud of.

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Geely Road
Communicating with Chinese and Global Consumers and Stakeholders

Many in the automotive industry have attributed Geely Auto’s metamorphic rise over the past four years to Geely’s ability to utilize global assets including design and engineering but one aspect that is often overlooked is the communication of the brands assets.

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Geely Road
From Superstar to Classic

With over half a million units sold in just over two years since its launch, the Bo Yue is starting to look like a classic Geely hit. That’s over 600 cars sold per day or around one every 2.4 minutes. But for Mr. Song, this is not enough, he added “there’s still a lot of hard work for us to do in order to make this a classic. We need to continuously improve in order to meet the consumers’ increasingly sophisticated demands.”

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