Welcome to Geely Roads
Geely Roads is a place where we tell our stories from within the Geely brand and those that surround us, our inspiration and influences, our culture, our technologies, and of course our people.
Weight is one of the biggest enemies of car designers the world over. With electric vehicles the problem is compounded by the weight and often bulk of the battery pack required to power the car. “Geely Intelligent Power” strategy calls for the launch of 30 new energy vehicles by 2020. Spearheading the drive to reduce weight in such vehicles is a small band of experts at Emerald Automotive Design (EAD), a wholly owned Geely company, housed in Coventry in the United Kingdom.
The Geely Timely Rain program was established in March 2016 with the goal of covering nine provinces and 17 districts with a leading CSR program to cover farming and education with the goal of poverty alleviation – Zhen was one of those those that benefitted from this.
With over half a million units sold in just over two years since its launch, the Bo Yue is starting to look like a classic Geely hit. That’s over 600 cars sold per day or around one every 2.4 minutes. But for Mr. Song, this is not enough, he added “there’s still a lot of hard work for us to do in order to make this a classic. We need to continuously improve in order to meet the consumers’ increasingly sophisticated demands.”
Many in the automotive industry have attributed Geely Auto’s metamorphic rise over the past four years to Geely’s ability to utilize global assets including design and engineering but one aspect that is often overlooked is the communication of the brands assets.