Welcome to Geely Roads

Geely Roads is a place where we tell our stories from within the Geely brand and those that surround us, our inspiration and influences, our culture, our technologies, and of course our people.

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Geely Road
From Superstar to Classic

With over half a million units sold in just over two years since its launch, the Bo Yue is starting to look like a classic Geely hit. That’s over 600 cars sold per day or around one every 2.4 minutes. But for Mr. Song, this is not enough, he added “there’s still a lot of hard work for us to do in order to make this a classic. We need to continuously improve in order to meet the consumers’ increasingly sophisticated demands.”

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Geely Road
Communicating with Chinese and Global Consumers and Stakeholders

Many in the automotive industry have attributed Geely Auto’s metamorphic rise over the past four years to Geely’s ability to utilize global assets including design and engineering but one aspect that is often overlooked is the communication of the brands assets.

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Geely Road
A Design for Life

Geely interiors blend premium grade materials with a subtle hint of Chinese heritage to create a third living space. We talk to the design master Justin Scully about creating interiors to be proud of.

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