Secrets of the Heart
For five consecutive years, Geely Auto’s new generation of engines have been presented with the “China Heart” annual top engine award. What is the secret behind the success of these “hearts”? One place that may hold the answer is in...
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Finding the Way from the Loess Plateau
It’s necessary to teach people to fish. Geely’s “Timely Rain” targeted poverty alleviation program not only donates to impoverished areas, it also gives locals the ability to sustainably lift themselves out of poverty. Out on the Loess Plateau, Geely has...
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The King of Sand
In this world there are some who are never satisfied with just standing still. They live with passion, a passion for adventure. Once they’ve decided on where they’re going on the road of life, nothing stops them from moving forward....
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The Forty Year Journey
Forty years of challenges and successes, of rain and shine. Forty years of unforgettable moments. Step by step we’ve arrive where are today, and step by step we will go forth into the bright future.
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Welcome to Geely Roads

Geely Roads is a place where we tell our stories from within the Geely brand and those that surround us, our inspiration and influences, our culture, our technologies, and of course our people.

Geely Road
Challenging the Peak

Karakoram Highway, once a Silk Road pathway is considered one of the world’s “most thrilling roads.” Infamous for its high elevation and dangerous conditions as well the massive support the program required when it was under construction, it’s at times referred to as an “Eighth Wonder of the World.” Although now paved, the treacherous road conditions have made it so only the most reliable vehicles can safely tackle it. For us at Geely, this sounded like a legendary road trip.

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The Thrill of the Race

Geely gives motorsports fans an accessible way to chase their racing dreams

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Geely Road
Crossing Disciplines to Create the Worlds Best User Experience

In creating “the world’s most connected car” the pressure is on our User Experience, or UX design team, to create the world’s best User Experience. To do this UX designers from Geely Design and CEVT decided to co-locate with fantastic results. We met with Fabiola Rodriguez, Senior UX Designer & Scrum Master at Geely Design and Malin Farmansson, UX designer at CEVT Infotainment. In this interview they talk about their goal of becoming Gothenburg’s best work place and most talented UX team.

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Geely Road
Collaboration from Inception

As automotive technologies develop at a rapid pace the link between car brands and suppliers grow ever closer in search of a competitive edge

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Geely Road
Battle of the Electric Bulge

Weight is one of the biggest enemies of car designers the world over. With electric vehicles the problem is compounded by the weight and often bulk of the battery pack required to power the car. “Geely Intelligent Power” strategy calls for the launch of 30 new energy vehicles by 2020. Spearheading the drive to reduce weight in such vehicles is a small band of experts at Emerald Automotive Design (EAD), a wholly owned Geely company, housed in Coventry in the United Kingdom.

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Geely Road
A Step Towards Happiness

The Geely Timely Rain program was established in March 2016 with the goal of covering nine provinces and 17 districts with a leading CSR program to cover farming and education with the goal of poverty alleviation – Zhen was one of those those that benefitted from this.

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Geely Road
Free Yourself on the Open Road

The nine to five lifestyle can get really boring, fun and adventure shouldn’t just exist in social media, life should be a constant adventure. With Geely, I had an adventure of a lifetime in a drive from Xi’an to London.

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Geely Road
Me and My Car

ECARX is the company behind Geely’s new smart ecosystem (GKUI), which debuted in the 2018 Bo Yue SUV. Set to be a key system in future Geely vehicles we take a look at what it does today and what it will do in the future.

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Geely Road
Tomorrows Heritage

Geely Design has in less than six years gone from startup to world class. We talk to Shanghai Studio head Guy Burgoyne about crafting Geely’s identity.

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Geely Road
From Superstar to Classic

With over half a million units sold in just over two years since its launch, the Bo Yue is starting to look like a classic Geely hit. That’s over 600 cars sold per day or around one every 2.4 minutes. But for Mr. Song, this is not enough, he added “there’s still a lot of hard work for us to do in order to make this a classic. We need to continuously improve in order to meet the consumers’ increasingly sophisticated demands.”

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Geely Road
Communicating with Chinese and Global Consumers and Stakeholders

Many in the automotive industry have attributed Geely Auto’s metamorphic rise over the past four years to Geely’s ability to utilize global assets including design and engineering but one aspect that is often overlooked is the communication of the brands assets.

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Geely Road
A Design for Life

Geely interiors blend premium grade materials with a subtle hint of Chinese heritage to create a third living space. We talk to the design master Justin Scully about creating interiors to be proud of.

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