When Every Decibel Matters
NVH performance is the result of pre-development design and post-production debugging. Sound quality needs to be designed into the product at an early stage. Today’s consumers are more individualistic, they demand products which are more personal and high quality. Taking...
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An Imperial Tribute from the Leigong Mountains
Centuries ago, the best tea from the Leigong Mountains would be sent to the imperial palace as tribute. Rarely available outside the region, Cloud Needle tea from the Leigong Mountains has been regarded as locally kept secret. As time passed,...
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Manufacturing in the Global Industry 4.0 Era
Making globally focused cars requires factories that are consistent in their practices which is why Geely Auto has moved towards implementing Industry 4.0 practices in all of its new facilities that produce CMA based cars.
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A Preface of What is to Come
From being a scrappy little automotive start up to being a car manufacturer that has global credentials, Geely Auto is moving in the right direction. The first concrete look at where Geely Design are taking the future of the brand...
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Welcome to Geely Roads

Geely Roads is a place where we tell our stories from within the Geely brand and those that surround us, our inspiration and influences, our culture, our technologies, and of course our people.

Geely Road
A Designer Journey to the East

At Geely, several thousand foreigners are employed throughout its operations in China, working in fields ranging from engineering to design, and from PR to HR. So what is the impetus behind this mass migration, besides the hope of ‘China is the future’ that is all too frequently sung?

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Geely Road
The Creation of an Icon

On March 26th 2019, Geely celebrated the third launch anniversary of its flagship SUV, the Geely Bo Yue (Emgrand X7 internationally). In addition to having reach a record total sale of over 700,000 units, one might wonder, what else has this SUV achieve in three short years to warrant an anniversary celebration? One word… Evolution.

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Geely Road
A Family of Dealers

Keeping China’s 4S dealers close has proved a winning formula for Geely

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Geely Road
Never Give Up, Because Our Name Is Geely

In their very first race at the Dakar Rally, Han Wei and the Geely Auto Shell Lubricant Cooper Tire Team faced a daunting trial. But overcoming the challenge helped them grow stronger. Charging ahead with their bravery, impeccable performance, indomitable determination, and noble character, Han Wei and the team became an example admired by racers around the world. They’ve became a true embodiment of Geely’s “Never Give Up” spirit.

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Geely Road
Secrets of the Heart

For five consecutive years, Geely Auto’s new generation of engines have been presented with the “China Heart” annual top engine award. What is the secret behind the success of these “hearts”? One place that may hold the answer is in Yiwu, at the Geely Yiwu Powertrain Manufacturing Base.

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Geely Road
A New Chapter for PROTON

“This car talks to me.” That is what the Prime Minister of Malaysia, Tun Dr. Mahathir Mohamad, said during his speech at the launch of the new Proton X70 on December 12th 2018. The Malaysian national carmaker, PROTON, launched its first ever model, the Proton Saga, back in 1985 by the very same man. 33 years later in 2018, not only did he return as Malaysia’s seventh Prime Minister, but he took the stage once again to launch a vehicle that many believe will define what is to be expected of a car in the coming years.

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Geely Road
Finding the Way from the Loess Plateau

It’s necessary to teach people to fish. Geely’s “Timely Rain” targeted poverty alleviation program not only donates to impoverished areas, it also gives locals the ability to sustainably lift themselves out of poverty. Out on the Loess Plateau, Geely has helped one such community lift itself out of poverty. Giving a man a fish may be a blessing but teaching a man to fish is love.

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Geely Road
The King of Sand

In this world there are some who are never satisfied with just standing still. They live with passion, a passion for adventure. Once they’ve decided on where they’re going on the road of life, nothing stops them from moving forward. Wind or rain, sand or snow, no amount of hardship can break their will. Han Wei is one of those people.

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Geely Road
The Forty Year Journey

Forty years of challenges and successes, of rain and shine. Forty years of unforgettable moments. Step by step we’ve arrive where are today, and step by step we will go forth into the bright future.

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Geely Road
Challenging the Peak

Karakoram Highway, once a Silk Road pathway is considered one of the world’s “most thrilling roads.” Infamous for its high elevation and dangerous conditions as well the massive support the program required when it was under construction, it’s at times referred to as an “Eighth Wonder of the World.” Although now paved, the treacherous road conditions have made it so only the most reliable vehicles can safely tackle it. For us at Geely, this sounded like a legendary road trip.

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The Thrill of the Race

Geely gives motorsports fans an accessible way to chase their racing dreams

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Geely Road
Crossing Disciplines to Create the Worlds Best User Experience

In creating “the world’s most connected car” the pressure is on our User Experience, or UX design team, to create the world’s best User Experience. To do this UX designers from Geely Design and CEVT decided to co-locate with fantastic results. We met with Fabiola Rodriguez, Senior UX Designer & Scrum Master at Geely Design and Malin Farmansson, UX designer at CEVT Infotainment. In this interview they talk about their goal of becoming Gothenburg’s best work place and most talented UX team.

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Geely Road
Collaboration from Inception

As automotive technologies develop at a rapid pace the link between car brands and suppliers grow ever closer in search of a competitive edge

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Geely Road
Battle of the Electric Bulge

Weight is one of the biggest enemies of car designers the world over. With electric vehicles the problem is compounded by the weight and often bulk of the battery pack required to power the car. “Geely Intelligent Power” strategy calls for the launch of 30 new energy vehicles by 2020. Spearheading the drive to reduce weight in such vehicles is a small band of experts at Emerald Automotive Design (EAD), a wholly owned Geely company, housed in Coventry in the United Kingdom.

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Geely Road
A Step Towards Happiness

The Geely Timely Rain program was established in March 2016 with the goal of covering nine provinces and 17 districts with a leading CSR program to cover farming and education with the goal of poverty alleviation – Zhen was one of those those that benefitted from this.

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Geely Road
Free Yourself on the Open Road

The nine to five lifestyle can get really boring, fun and adventure shouldn’t just exist in social media, life should be a constant adventure. With Geely, I had an adventure of a lifetime in a drive from Xi’an to London.

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Geely Road
Me and My Car

ECARX is the company behind Geely’s new smart ecosystem (GKUI), which debuted in the 2018 Bo Yue SUV. Set to be a key system in future Geely vehicles we take a look at what it does today and what it will do in the future.

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Geely Road
Tomorrows Heritage

Geely Design has in less than six years gone from startup to world class. We talk to Shanghai Studio head Guy Burgoyne about crafting Geely’s identity.

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Geely Road
From Superstar to Classic

With over half a million units sold in just over two years since its launch, the Bo Yue is starting to look like a classic Geely hit. That’s over 600 cars sold per day or around one every 2.4 minutes. But for Mr. Song, this is not enough, he added “there’s still a lot of hard work for us to do in order to make this a classic. We need to continuously improve in order to meet the consumers’ increasingly sophisticated demands.”

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Geely Road
Communicating with Chinese and Global Consumers and Stakeholders

Many in the automotive industry have attributed Geely Auto’s metamorphic rise over the past four years to Geely’s ability to utilize global assets including design and engineering but one aspect that is often overlooked is the communication of the brands assets.

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Geely Road
A Design for Life

Geely interiors blend premium grade materials with a subtle hint of Chinese heritage to create a third living space. We talk to the design master Justin Scully about creating interiors to be proud of.

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