A Design for Life
Geely interiors blend premium grade materials with a subtle hint of Chinese heritage to create a third living space. We talk to the design master Justin Scully about creating interiors to be proud of.
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Communicating with Chinese and Global Consumers and Stakeholders
Geely’s ability to utilize global assets including design and engineering but one aspect that is often overlooked is the communication of the brands assets.
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From “Superstar” to “Classic”
These past few years, Mr. Song has certainly been busy taking the lead in making the Bo Yue one of China’s best-selling models, turning it into a true “Superstar” product. But today, he casually mentions to me that now his...
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Tomorrow’s Heritage
Geely Design has in less than six years gone from startup to world class. We talk to Shanghai Studio head Guy Burgoyne about crafting Geely’s identity.
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