The King of Sand

December 20, 2018 | Geely Road

In this world there are some who are never satisfied with just standing still. They live with passion, a passion for adventure. Once they’ve decided on where they’re going on the road of life, nothing stops them from moving forward. Wind or rain, sand or snow, no amount of hardship can break their will. Han Wei is one of those people.

The Forty Year Journey

December 19, 2018 | Geely Road

Forty years of challenges and successes, of rain and shine. Forty years of unforgettable moments. Step by step we’ve arrive where are today, and step by step we will go forth into the bright future.

Challenging the Peak

December 1, 2018 | Geely Road

Karakoram Highway, once a Silk Road pathway is considered one of the world’s “most thrilling roads.” Infamous for its high elevation and dangerous conditions as well the massive support the program required when it was under construction, it’s at times referred to as an “Eighth Wonder of the World.” Although now paved, the treacherous road conditions have made it so only the most reliable vehicles can safely tackle it. For us at Geely, this sounded like a legendary road trip.

Crossing Disciplines to Create the World’s Best User Experience

November 20, 2018 | Geely Road

In creating “the world’s most connected car” the pressure is on our User Experience, or UX design team, to create the world’s best User Experience. To do this UX designers from Geely Design and CEVT decided to co-locate with fantastic results. We met with Fabiola Rodriguez, Senior UX Designer & Scrum Master at Geely Design and Malin Farmansson, UX designer at CEVT Infotainment. In this interview they talk about their goal of becoming Gothenburg’s best work place and most talented UX team.

Collaboration from Inception

November 10, 2018 | Geely Road

As automotive technologies develop at a rapid pace the link between car brands and suppliers grow ever closer in search of a competitive edge

Battle of the Electric Bulge

October 20, 2018 | Geely Road

Weight is one of the biggest enemies of car designers the world over. With electric vehicles the problem is compounded by the weight and often bulk of the battery pack required to power the car. “Geely Intelligent Power” strategy calls for the launch of 30 new energy vehicles by 2020. Spearheading the drive to reduce weight in such vehicles is a small band of experts at Emerald Automotive Design (EAD), a wholly owned Geely company, housed in Coventry in the United Kingdom.

A Step Towards Happiness

September 27, 2018 | Geely Road

The Geely Timely Rain program was established in March 2016 with the goal of covering nine provinces and 17 districts with a leading CSR program to cover farming and education with the goal of poverty alleviation – Zhen was one of those those that benefitted from this.

Free Yourself on the Open Road

September 18, 2018 | Geely Road

The nine to five lifestyle can get really boring, fun and adventure shouldn’t just exist in social media, life should be a constant adventure. With Geely, I had an adventure of a lifetime in a drive from Xi’an to London.

Me and My Car

September 11, 2018 | Geely Road

ECARX is the company behind Geely’s new smart ecosystem (GKUI), which debuted in the 2018 Bo Yue SUV. Set to be a key system in future Geely vehicles we take a look at what it does today and what it will do in the future.

Tomorrows Heritage

August 4, 2018 | Geely Road

Geely Design has in less than six years gone from startup to world class. We talk to Shanghai Studio head Guy Burgoyne about crafting Geely’s identity.